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But for that short period of time, anything and everything seemed possible. His first words were you better watch out Alex Ferguson, because we are coming for your title. “Most newly promoted teams, like they do now, talked about consolidating in the top flight and doing as well as they can while they find their feet. “We had no idea Kevin was going to say that,” admits former Newcastle midfielder Rob Lee, who had joined the summer before Newcastle’s Second Division title-winning campaign. When Keegan said Newcastle “were coming for Manchester United’s title” it began a thrilling rivalry between the two clubs that would last until he departed from St James’ Park (for the first time as a manager) in 1997.

Nobody, though, had challenged Ferguson like this before and the reaction at the time was one of mild amusement. The football club was the most obvious symbol of its renewal. Newcastle was a city at the start of an exciting rejuvenation from a downtrodden heavy industry base into a vibrant and confident cultural centre. It was 1993 and the country, as well as football, was going through a dramatic transformation.

It was, as declarations go, sitting somewhere between extremely bold or foolishly rash as Newcastle United manager Kevin Keegan greeted promotion to the Premier League with a warning to Manchester United and Sir Alex Ferguson.

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